59 projects short-listed for the Silver Arrow award
The winners of the national “Silver Archer” prize are expected to be announced shortly. An expert panel has selected 59 projects out of 185 submitted for the main prize in various categories.
Projects have been assessed according to the following criteria: The complexity of objectives and the project’s relevance; creativity; originality of design; project implementation and project effectiveness in terms of economic and media influence.
In the “Best charity project” category, the Rostov-based NGO “Sports and health support centre – our future” is vying for a prize with the charity hockey team “Matchem Dobra”, together with the hospice charity “Faith” with their “Children instead of flowers” project.
Another short-listed charity project was submitted by the Western Press Media Group. It was put together following interviews with disabled children who said that they “didn’t want to go on living” because their classmates were “persecuting” them at school. The project’s aim is to change public attitudes to disability.
Other nominations included the “Remembering the generations” charity with their red carnation campaign; the “Systema” charity with their “Look to the future” project and the Oksana Fedorova charity’s “Hurry – Do something worthwhile!” with their patriotic “Little heroes of the Great War” project.
The “Best Corporate Social Responsibility Project” category included a programme on the prevention of cardiovascular disease “Dressed in red!” submitted by Bayer PR consultants, a long-term social initiative aimed at raising public awareness of how to avoid heart problems; a social projects’ competition #Rossatomtogether developed by the “Information Alliance of Nuclear Cities”; a social project put forward by “Gazprom” on “Making friends playing football” with the AGT communications agency, and a “Young financier” project submitted by Sberbank.
Winners will be selected from the following project categories: “Best project which promotes State, public and social programmes”; “Best project on developing and promoting the regions”; “Best project on in-house communications and corporate media”; “Best PR project” and “Best international communications project”.
The full list of nominees has been published on the “Silver Archer” website (www.luchnik.ru/programm2019). More information on the contestants will be available during Presentations Open Days to be held on 20 and 21 February in the Federation’s Public Chamber. The winners will be announced on the 21st in the Metropol Hotel’s Historic Hall. Tickets can also be purchased via the competition website.