Our Future Foundation to provide targeted assistance to social entrepreneurs

Our Future Foundation will provide targeted assistance to social entrepreneurs


The Our Future foundation will provide social entrepreneurs affected by the coronavirus pandemic with funds which had been ringfenced for the Impulse for Good award.

“This year more than ever before, social entrepreneurs need targeted support. We must protect their businesses which have helped thousands of people throughout the country. Therefore, we have allocated funds to support our social entrepreneurs whose activities were most severely affected by the coronavirus pandemic”, said Natalia Zvereva, a director at Our Future.

11.7 million roubles have been set aside to support entrepreneurs. The money will be distributed to 40 different projects working in tourism, medicine, sport and children’s swimming pools.

The money can be used to cover current expenses including rent, wages and utility bills. Businesses who support the socially vulnerable will receive a grant allowing them to provide their services free of charge. Organisations providing hippotherapy for children with disabilities will also receive support. 38 children will now be able to attend two classes every week thanks to the financial support the foundation has provided.

Our Future is also purchasing products manufactured by socially oriented businesses and entrepreneurs, which are then supplied to charitable organisations. The Kolomna-based manufacturer Fragrant Joys have provided several hygiene products which will be sent to 20 care homes for the elderly, which house almost 1200 people. Additional products will be purchased from the multipurpose manufacturer Konakovsky Fayans.

Our Future has already given its support to volunteers at the Todogood project and they in turn have been providing 13 social entrepreneurs with consulting services. They will help businesses to cope during this health crisis and develop a variety of strategic changes including adjusting their current business model, developing their online offering, strengthening their marketing campaigns for existing services and so on.

The Impulse for Good Award

This will next be awarded by Our Future in 2021. It is given to recognise a significant contribution to the development and promotion of socially-oriented businesses. Those eligible include social entrepreneurs, members of public organisations, heads of state institutions and departments, the media and those working in higher education.

Source: https://www.asi.org.ru/news/2020/06/08/fond-nashe-budushhee-okazhet-adresnuyu-pomoshh-sotsialnym-predprinimatelyam/

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