Russia: new logo for social entrepreneurs
437 people have downloaded the social entrepreneur label for their products
12.05.2026
Article published on the ASI website
This special label has been created to raise the profile of social enterprises and build consumer confidence.
The label confirms that a business is officially addressing social issues, from the employment of disadvantaged groups to the development of accessible healthcare and education.
The logo is heart-shaped in green, pink and light brown colours and was designed after the Good Deed competition. The label is intended for use on product packaging, official websites, social media and promotional material.
Entrepreneurs, who are already using the logo, say that its official status serves as further confirmation of service quality, which makes them stand out in the market. In particular, in sectors such as care for the elderly, the label is key in building trust with clients and highlights the transparency of business practices.
Those behind this initiative say that the widespread adoption of the logo contributes to the development of responsible consumption and the promotion of the social enterprise sector in Russia.
Templates for the label will be provided free of charge and are available to download via the Our Future charity’s website: (https://www.nb-fund.ru/social-business-support-sp/).
