The exhibition has been organised with support from UNAIDS, and linked to World AIDS Day on 1 December. The aim is to show the most effective posters in the fight against HIV/AIDS and to inform a broad public as to how to spread the word to prevent AIDS. The Head of PR at Coca Cola Hellenic, Andrei Malafeev, said that Coca Cola has been the initiator and organiser of the exhibition since 2009, and has taken part in similar events in 15 cities in Russia, with 1.5 million visitors. Business and the media have supported similar activities world-wide, and among the anti-AIDS activists are Bill Gates, Sharon Stone, Elton John, Bono, Rupert Everett, Annie Lennox, Carla Bruni, among others, said Natalya Podogova, Vice-President of the Global Business Coalition against HIV/AIDS, TB and Malaria. However, she said, unfortunately, Russian companies are not very interested in joining campaigns against AIDS, and rarely take part in them. Alexei Danilin, Programme Director of First Popular Radio (102.5 FM) said that his channel not only supports the idea of the exhibition, but will devote its airtime on 1 December to the problem of HIV/AIDS, and take part in the world marathon “Stop AIDS”.  On the day, radio presenters and listeners will discuss HIV/AIDS, and describe what to do to prevent infection. Every hour, TV, radio, music and cinema stars will talk about AIDS. Among those invited to take part are Vladimir Posner, Valeriya, Ani Lorak, Anfisa Chekhova, Katia Gordon, Oleg Gazmanov, Aleksei Lysenkov, among others. Danilin observed that this is a risky venture for an entertainment programme. But the channel does not want to turn 1 December into a day of grieving; it hopes that holding a discussion without dramatizing the issue will meet with a response from listeners. http://www.asi.org.ru/ASI3%5Crws_asi.nsf/va_WebPages/EABA6935CDEEB8E3C32577E60047FAA0Rus