Children with disabilities, animal welfare, the poor, the elderly and orphans were focus for Russians’ support during 2021
Research undertaken by the Just to be Clear platform of the Help is Needed charity and the CloudPayments service has been published.
According to the study, projects organised to help victims of violence, people with HIV, scientific research, the media, prisoners and members of the LGBT community received the least donations during 2021. Children with disabilities, animal welfare, the poor, the elderly and orphans received the most support.
The average donation was 800 roubles – 1000 roubles for one-off donations. 600 roubles was the average for repeat contributions.
The number of donations increased during November when many CSOs held fundraising events. In May, the number of donations to socially vulnerable groups went up by 30%. When a new COVID wave began in September, donations for medical and health care rose by 17%, with a 10% increase in donations for environmental and animal welfare causes in July.
Russians who supported charities at least once in 2021 preferred to leave cash in boxes in public places (47%), send an SMS to a short number (39%) and provide non-financial assistance such as donating clothes and food.