Crowdfunding through Planeta.ru mostly goes to music and social projects
Russians give money most often to social and music projects, says Planeta.ru
16.07.2021
The total sum raised through the Planeta.ru crowdfunding platform is now more than 1.5 billion roubles.
A project team recently carried out an internal audit which reveals how much of this money goes to projects in a number of different categories. 22.2% of funds raised via the platform went to music projects and 21.1% for social and charitable initiatives.
Back in 2012 when Planeta.ru was created, musical projects accounted for 65.5% of the total money raised, compared with 7.9% for social and charitable work.
“Music was the catalyst for the global crowdfunding phenomenon and its influence is still in evidence today. However, crowdfunding also has a role to play in the development of civil society and in helping to resolve major social problems. Recently, we have seen a pleasing synergy between these categories. For example, right now people can log on to our website to pre-order the new album by the band Aquarium, with all proceeds going to the MoyMio charitable foundation”, said Fedor Murachkovsky, CEO and co-founder of Planeta.ru.
Another 14.6% of Planeta.ru’s total fundraising goes towards film projects and 13.8% for literary initiatives. Projects in the Design (4% of total funding), Science and Technology (3.7%), Business and Social Entrepreneurship (3.4%) and Theatre (2.7%) categories have managed to attract roughly the same amount of money since 2012.
Analysts of the crowdfunding platform also noted that the number of transactions on the forum has increased steadily in recent years, despite the fact that the number of most frequent transactions was 25% less in 2015 than it was in 2020.
Translated by Neil Hailey
