Users of VK Dobro donated over 106 m roubles to charity in 2022
Users of the VK Dobro service donated over 106 million roubles to charity in 2022
The charity service VK Dobro has published its annual report for 2022 which includes information on donations made by users.
The report shows that the average donation made through the service was 372 roubles, with contributions received from 253 non-profit organisations.
There was a rise in the number of donations, with 1,396 more contributions than in 2021 (284,575 in 2022 and 283,179 in 2021). Residents of Moscow, St Petersburg, Bashkortostan, Nizhny Novgorod and Krasnodar regions were the most active in terms of making donations.
“We recorded an increase in the number of contributions despite 2022 providing new challenges and are therefore very grateful to our users for their willingness to help. Our main objective is to make charity easy and accessible in Russia, as well as continuing to develop the service we provide”, said Alexandra Babkina, Head of VK Dobro and Director of VK Social Projects.
Thirty-six charities from Moscow, Yekaterinburg, Izhevsk, Irkutsk, Komsomolsk-on-Amur, Krasnodar, Krasnoyarsk, St Petersburg, Samara, Saratov, Surgut, Perm and Yaroslavl became new partners of VK Dobro last year. A total of 152 organisations applied to join but the approval process was complicated by the addition of a media audit phase, as well as a requirement for an additional supporting reference.
Charities that are successful in the approval process are given access to VK Dobro services and expertise, as well as partnership project opportunities with commercial brands.